FishDog Research studies · index Updated 2026-07-11
Shared research studies

Every study, one page.

The master index of FishDog's shared research studies. Each is a recruited synthetic panel answering structured questions — divergence first, every claim tied to a named respondent, every number in a downloadable data pack. Start with the flagship; the format spec explains how each report is built.

5
studies
146
respondents
7
questions each
Feb–Jul
2026 fielding
3
with data packs

Start here · flagship & method

Senior research consumers Format v2Data pack

How Senior Leaders Read Research

0 of 100 chose the consensus. 92 act on the disagreement. Two panels of VP-and-above decision-makers — 50 senior finance leaders, 50 C-suite executives — on how they read, trust, reuse and discard the reports on their desks. The study that produced the format the others now follow.
100 respondents · 2 panels700 responsesfielded Jul 10, 2026
→ open the study
Specification Reference

Report Format v2

The presentation rules every FishDog report follows — a four-layer bundle, ten evidence-linked rules — and where each rule comes from.
4 layers10 rulesevidence-linked
→ read the spec
Delivery surface Draft · illustrative

How a client receives a study

The replacement for the "report as a web page": a handoff page that explains the bundle and lets the client download the files — Executive Summary, Decision Brief, Data pack, and editable Charts. Draft, using the IT-budget study as the worked example.
4 files + zipPDF · CSV · PPTXthe deliverable, not a link
→ open the delivery page

Topic studies · rebuilt to format v2

Technology · budgets Format v2Data pack

IT Budgets: SaaS vs AI vs Custom

Ten enterprise IT budget owners on reallocation, and the one fault line: has AI changed build vs buy? Four say no, four say yes, two are frozen. Framed for software investors and analysts.
10 respondents70 responsesfielded May 27, 2026
→ open the study
Healthcare · field sales Format v2Data pack

Pharma Field Sales: The Counter View

Ten pharmacy-counter supervisors on how rep access is changing: one wall — badge, portal, appointment — and where it doesn't reach. The view from the counter, not the rep.
10 respondents70 responsesfielded May 27, 2026
→ open the study

Topic studies · earlier layout

Finance · expert networks v1 layout

Expert Networks & AI Disruption

Finance and consulting professionals on expert networks (GLG, Tegus, AlphaSights) and AI alternatives: ten professionals, three positions on AI-led expert calls.
10 respondents70 responsesfielded Jun 19, 2026
→ open the study
Beverage · distribution v1 layout

Craft Beer Over-Expansion

Sixteen US alcohol distributors and wholesalers on how they are handling the over-expansion of craft beer — SKU rationalisation, shelf pressure, and consolidation.
16 respondents112 responsesfielded Feb 25, 2026
→ open the study

FishDog · Research without respondents. Studies are recruited synthetic panels, directional not census-grade; each carries its own methodology and limitations. "Format v2" studies ship a downloadable data pack and follow the current spec; "v1 layout" studies predate it and are candidates for rebuilding. Unlisted, noindexed.