FishDog · IT Budgets: SaaS vs AI vs Custom Builds — Data Pack
Study fielded 2026-05-27 · n=10 US enterprise IT decision-makers · 70 responses · synthetic panel.

FILE: FishDog_IT-Budgets_Data.csv — one row per respondent.
COLUMNS
  name         Respondent (synthetic persona).
  location     City / region, US state.
  age          Age in years.
  role         Function (from persona bio + study role).
  income_usd   Annual household income, USD.
  q3_stance    Position on the contested question (Q3, build vs buy):
                 buy-consolidate | build-lite | constrained
               Analyst-classified from the study's segment & divergence analysis
               (not per-response coding). Split: 4 / 4 / 2.

Every number in the Decision Brief and Executive Summary is reproducible from this file.
Directional, synthetic, n=10 — not a market census. Full study: fishdog-report-lab.pages.dev/it-budget
